"And it turned out the other kid was actually wearing Old Spice," Spitznagel said.
Interestingly, the findings stand in direct contrast to what the teenagers themselves thought of their personal odors, with the vast majority of them saying that they thought they smelled "wicked good."
"Girls totally love it," said Josh Zwybeck, 18, apparently believing the ads that insinuate women will actually lose control of their inhibitions and "go wild" when presented with a teenage boy who has sprayed himself with Silver Fusion or Cool Metal.
"But of course those commercials depict women reacting to what must be a pleasant, even arousing smell, whereas in reality the scent is repulsive," noted Spitzagel, adding, "not unlike crap."
The study attributes the young men's belief that the smell is attractive to a sort of mass delusion, "the scale of which we haven't seen since the one we monitored in 2008, when we found that most teenage girls believed Twilight was a true story."
Spitznagel noted that in many cases, the teenagers in the study even willed themselves to believe that showering - after a long lacrosse practice, for instance - was not necessary as long as they were spraying themselves liberally with Axe.
"In those instances, the teenagers smelled of an almost debilitating combination of Axe and body odor," Spitznagel said, adding that several researchers had collapsed from exposure and begged to be removed from the project, even volunteering to return to the study counting pictures of cats on the Internet.
"In one case the odor almost removed the skin from a researcher's face," said Spitznagel, like "that Nazi at the end of Raiders Of The Lost Ark."
"Nothing sexy about that, nuh-uh," he added.
[Read the rest at CAP News.]
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