This week's column:So what's the deal with Valentine's Day?

It’s time once again for "Mr. Holiday" to answer your holiday queries. This week: Valentine’s Day.

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Dear Mr. Holiday:

Is it true that Valentine’s Day was made up by the people at Hallmark just to sell cards?

Curious in Cambridge

Dear Curious:

Let’s face it: When it comes to shady, covert, possibly paramilitary organizations pulling the strings of national policy from behind the scenes, there are none more ruthless than Hallmark. And they aren’t just determining what holidays we should celebrate; word has it they received a no-bid government contract to distribute "Thinking of You" cards in Abu Ghraib prison.

For the rest of this week's AT LARGE by Peter Chianca, click here.